TapIn CARD DESIGN
The objective was to design graphics for printing on CR-80-sized near-field communication (NFC) cards that matched the customer's branding. Initially, the work focused on customizing to the customer's brand, but later, it shifted to a standard approach centered on the TapIn brand. The card design library includes the TapIn standard card, ID card, partnership-branded cards, and event cards.
MOODBOARD & INSPIRATION
The brand was anchored in several key concepts, including blockchain, helping people make connections, and technology.
INITIAL SKETCHES
DIGITAL IDEATION
All concepts included a gradient showing depth and movement. The final ideation rounds leaned toward constellation-like imagery representative of network connections.
TapIn PARTNERSHIP BRANDED CARDS
These partnership cards were used for students at these universities
to check into university club activities, volunteering engagements, and more.
Iteration
Final
TapIn STANDARD CARD
Standardizing the TapIn card provided the opportunity to focus more on our brand image.
Iteration
Final
TapIn ID CARD
These identification cards were used for specific use cases, including student athletes, TapIn employees, and others.
Iteration
Final
GAME DAY CARD
The Game Day cards were created as specialty cards and collectibles
for major league baseball team events.
Inspiration
Iteration
Final
OHIO VC FEST CARD
These cards were used at a venture capital (VC) event as a quick and easy way to link a guest with the TapIn website or LinkedIn.
Inspiration
Final
Iteration
OTHER PROJECTS AT TapIn
